NEW VIDEO FOR “SEVERED MOMENT” OUT NOW

 

ARCANIUM ANNOUNCES DEBUT VIDEO RELEASE FOR SEVERED MOMENT

DENVER, CO – July 17, 2013 – Arcanium has announced the release of their debut video for “Severed Moment,” which comes off the band’s long anticipated sophomore album Ontogenesis, released June 18ᵗʰ via RSV. Alongside visionary director Roy Warner, who set the video in an archaic sugar mill in Loveland, CO, Arcanium has unleashed a musical assault that you will not soon forget. Asked about the meaning of “Severed Moment,” lead vocalist J-Sinn commented: “the song is about loss and getting back to a centered, more productive self. I liked working with Roy because he has a bit of a different perspective, which is something we strive for in our music. For example, we leave some things a bit vague lyrically so that it is open for personal interpretation. It’s always pretty cool to hear how our fans have related Arcanium’s lyrics to their own lives.” Regarding the video’s concept and production, he remarked that “the character in this video has obviously lost something that is troubling him, but he takes a different ‘way out’ then I would have imagined. We also chose a very run down room in the factory to record all the performance footage of the band which lent to the video’s grittiness.” Adam, Arcanium’s lead guitarist further commented, “all in all it was fun to work with Roy and he did quite an amazing job for us.” The video for “Severed Moment” will premiere online Wednesday, July 17th, 2013.

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